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A student perspective of the strangest semester in over 50 years

It has undoubtedly been one of the strangest semesters in the past 50 years ago. We started out as a we normally do then things changed suddenly in late February. Cases of the Coronavirus had appeared in Washington State and schools there started to close to slow the spread. In early March there were reported […]

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My Solar Charger

Every year my digital marketing class (Mktg 417) finds a product that would have good sales online. The students are tasked with creating a Facebook ad for the product and then we create the website and run the ad. Then we track the audience to the page using Google Analytics. This year’s winner is a […]

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The chaos (and growth) in the entertainment industry

Last week I had the pleasure of attending a talk given by our own Professor Dan Wolfe where he talked about how much the entertainment industry (TV and movies) has opened up. This is largely brought on by the online streaming services such as Netflix, Disney+, and Apple who are creating their own content. We’ve […]

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More municipalities are restricting Airbnb’s

Last year (2019) both Los Angeles and Washington D.C added more restrictions on Airbnb rentals. Both locations require hosts to only list their primary residence and put a restriction on how long the property can be rented via Airbnb (120 days and 90 days respectively). Toronto is implementing similar regulations in 2020. The rationale behind […]

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Blue-Light Glasses (Social media marketing)

For our social media marketing class the students were tasked with coming up with a product that we can sell via Shopify using dropshipping. The product that came out on top was blue-light glasses.  The had was shown on Facebook from coast to coast and generated dozens of views. If you want to view our […]

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Dropshipping – selling something that you don’t own to people you will never meet

The dropshipping phenomenon is expanding daily and while the business model will likely change and morph into something different than it currently is. It represents a very interesting way for people to make money by connecting manufacturers with sellers. In a nutshell, thousands of products are sold by manufacturers via marketplaces such as Aliexpress.com There […]

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Volunteer at a Non-Profit

For my non-profit volunteering, I chose to work under Operation Paws for Homes, or OPH. It is an agency that is responsible for fostering and getting homeless dogs adopted. The initial reason I decided to volunteer with OPH is because I found out they had virtual opportunities to volunteer as reference checkers. However, I ended […]
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Jobs (ch.16-35)

After finishing off Jobs, I decided to link our reading this week to Steve Jobs and his personality. Steve Jobs was a known perfectionist. He rejected the an IPod prototype because in his opinion it was too heavy and he wanted it smaller. When the engineers told him there was no more room to make […]

Welcome

This is the course site for UMW's Fall 2015 FSEM, Beyond the Selfie. This main page shows all the posts from across all seven sections of the class.

You can find posts for your section by following the links in the "Sections" menu above.

For course administration (syllabus, announcements, assignments, grades, etc.), you should visit your section's course in Canvas.