luckyI love this phenomenon that is social media.  It’s a means by which information can travel quickly and with little cost, even if you’ve never uploaded a picture to Facebook or Instragram, retweeted, had a snapchat, or let anybody know that just dumped ice-water on your head you still have a digital identity.  Take this guy, nobody knows his name, he’s not volunteering that info but he’s been given a digital identity and a nasty one.  Even if you’re offline, your identity isn’t and that matters because it’s something you can’t change by moving or simply changing your appearance.  Take a look, this may be your chance to see a real life “leprechaun”.

http://news.nationalpost.com/toronto/ttc-leprechaun-returns-for-second-round-of-social-media-shaming-over-bad-rider-behaviour