Are customers doing more to support small businesses during the Covid-19 pandemic?

The quick answer, yes and no. First the bad news, they are often restricted from purchasing more. If I wanted to patronize my local movie theater or my favorite restaurant more I’m restricted from doing so – that’s not good. However, the good news. My work with Dave Kolar and Michel Laroche found that when […]

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Have you ever had to answer that one question?

There’s a good chance that if you’ve seen a few videos on YouTube then you’ve had to answer one of these questions before the video. Why are you being asked that question? Why you? What is it’s purpose? The reason stems form a concept in online advertising called brand lift. What advertisers want to figure […]

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Great infographic on all the ways you can target on Facebook

I was doing some research on Facebook targeting and found this wonderful infographic on all the ways you can target via Facebook. This is a great resource when conducting split testing for your campaign. https://www.wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic  

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Header Bidding

If you have a great website that attracts a lot of visitors you’ll likely want to monetize that traffic with digital advertising. Under traditional models advertisers underbid, ad servers take a big cut, and publishers don’t get as much money as they could. That may be changing with the creation of header bidding. Overlooked in […]

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Can not advertising at all be better than advertising on billboards or through direct mail?

That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things such as word-of-mouth and maintaining a good website can bring in more clients (at a cheaper cost) than actual advertising can. For a home improvement contractor, each […]

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Avoid Stubhub

The economics of this isn’t pretty for consumers so be warned. The ticket seller Stubhub has given itself a cash cushion from buyers who had events cancelled due to the COVID-19 pandemic. Originally (pre-pandemic) consumers who bought tickets on the platform were guaranteed a refund if the event was cancelled but less than the two […]

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A student perspective of the strangest semester in over 50 years

It has undoubtedly been one of the strangest semesters in the past 50 years ago. We started out as a we normally do then things changed suddenly in late February. Cases of the Coronavirus had appeared in Washington State and schools there started to close to slow the spread. In early March there were reported […]

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Student Blogs

  1. Amber Bowers
    http://amberbowers.net
  2. Chris Pritchett
    http://cpritche.org
  3. David Velasquez
    http://umwbts.davidvelasquezguzman.com
  4. Exploring Digital Identities
    http://twizzzle.com
  5. Henry Mordica
    http://hmordica10.com
  6. Kashef Majid’s Website
    https://www.kashefmajid.com
  7. Logan Burum
    https://leburum.wordpress.com
  8. Michael Corey
    http://michaelacorey.com
  9. Nick Graves
    http://nickgraves8.com
  10. RIVL
    http://rivlopez.com
  11. Savannah Syms
    http://saveysmiles.com
  12. Yab Hayba
    http://yabhayba9.com