A student perspective of the strangest semester in over 50 years

It has undoubtedly been one of the strangest semesters in the past 50 years ago. We started out as a we normally do then things changed suddenly in late February. Cases of the Coronavirus had appeared in Washington State and schools there started to close to slow the spread. In early March there were reported […]

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My Solar Charger

Every year my digital marketing class (Mktg 417) finds a product that would have good sales online. The students are tasked with creating a Facebook ad for the product and then we create the website and run the ad. Then we track the audience to the page using Google Analytics. This year’s winner is a […]

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The chaos (and growth) in the entertainment industry

Last week I had the pleasure of attending a talk given by our own Professor Dan Wolfe where he talked about how much the entertainment industry (TV and movies) has opened up. This is largely brought on by the online streaming services such as Netflix, Disney+, and Apple who are creating their own content. We’ve […]

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More municipalities are restricting Airbnb’s

Last year (2019) both Los Angeles and Washington D.C added more restrictions on Airbnb rentals. Both locations require hosts to only list their primary residence and put a restriction on how long the property can be rented via Airbnb (120 days and 90 days respectively). Toronto is implementing similar regulations in 2020. The rationale behind […]

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Blue-Light Glasses (Social media marketing)

For our social media marketing class the students were tasked with coming up with a product that we can sell via Shopify using dropshipping. The product that came out on top was blue-light glasses.  The had was shown on Facebook from coast to coast and generated dozens of views. If you want to view our […]

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Dropshipping – selling something that you don’t own to people you will never meet

The dropshipping phenomenon is expanding daily and while the business model will likely change and morph into something different than it currently is. It represents a very interesting way for people to make money by connecting manufacturers with sellers. In a nutshell, thousands of products are sold by manufacturers via marketplaces such as Aliexpress.com There […]

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Why the most expensive cars may not be as valuable as you think

The best cars have the best features, the latest technology, the best gadgets. They’re also priced accordingly. However, our research has found that it’s these cars that lose the greatest amount of value. Technology changes quickly so in a few years if you wanted to sell your used car (or trade it in) the question […]

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NFL Draft demonstrates the perils of going to a top football school

Over half of the first round draft pics in the NFL draft came from schools that were not ranked in the top 10 of the college football rankings. This provides credence to the argument that recruits may be better off going to a smaller school where they can star vs. a larger school where they […]

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Student Blogs

  1. Amber Bowers
    http://amberbowers.net
  2. Chris Pritchett
    http://cpritche.org
  3. David Velasquez
    http://umwbts.davidvelasquezguzman.com
  4. Exploring Digital Identities
    http://twizzzle.com
  5. Henry Mordica
    http://hmordica10.com
  6. Kashef Majid’s Website
    http://www.kashefmajid.com
  7. Logan Burum
    https://leburum.wordpress.com
  8. Michael Corey
    http://michaelacorey.com
  9. Nick Graves
    http://nickgraves8.com
  10. RIVL
    http://rivlopez.com
  11. Savannah Syms
    http://saveysmiles.com
  12. Yab Hayba
    http://yabhayba9.com