The dropshipping phenomenon is expanding daily and while the business model will likely change and morph into something different than it currently is. It represents a very interesting way for people to make money by connecting manufacturers with sellers. In a nutshell, thousands of products are sold by manufacturers via marketplaces such as Aliexpress.com There […]
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The best cars have the best features, the latest technology, the best gadgets. They’re also priced accordingly. However, our research has found that it’s these cars that lose the greatest amount of value. Technology changes quickly so in a few years if you wanted to sell your used car (or trade it in) the question […]
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Over half of the first round draft pics in the NFL draft came from schools that were not ranked in the top 10 of the college football rankings. This provides credence to the argument that recruits may be better off going to a smaller school where they can star vs. a larger school where they […]
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Airbnb, Uber, Lyft, VRBO are unique in that they are not focused on attracting customers, instead they are focused on attracting sellers. Without sellers (those who would share their homes or drive others around) the online sharing platforms collapse. The demand for the sharing economy is strong and seems to be growing. In order to […]
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This is the third year that my Principles of Marketing (Mktg 301) class has used augmented reality to create advertisements. Similar to years past, there were many outstanding advertisements. The students were challenged to really use augmented reality and not simply create an advertisement that could have easily been a QR code. The following two […]
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Yesterday, I had the pleasure of presenting some of my latest research to our alumni. My latest research examines the growth of the sharing economy and focuses in commercial operators (those who purchase properties for the primary purpose of renting them out on the Airbnb platform). A copy of my presentation can be found here: Profits […]