Blue-Light Glasses (Social media marketing)

For our social media marketing class the students were tasked with coming up with a product that we can sell via Shopify using dropshipping. The product that came out on top was blue-light glasses.  The had was shown on Facebook from coast to coast and generated dozens of views. If you want to view our online store and actually purchase the blue-light glasses or see the advertisement created by Daniel Pan (UMW 2020) please click on the following link: http://www.glassesblues.myshopify.com.

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Stuck in the middle with you….

This morning, while I was dropping my daughter (9) at school a police office approached me to tell me that I had to move my car. I asked if I had parked in a no parking zone. He said that didn’t matter, I was blocking traffic, he could have my car towed because I was parked in the middle of the road. I don’t think that was true. Take a look for yourself.

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Dropshipping – selling something that you don’t own to people you will never meet

The dropshipping phenomenon is expanding daily and while the business model will likely change and morph into something different than it currently is. It represents a very interesting way for people to make money by connecting manufacturers with sellers. In a nutshell, thousands of products are sold by manufacturers via marketplaces such as Aliexpress.com

There are millions of products that are sold very inexpensively, shirts for $1, sunglasses for $2. It’s the same prices you would pay if you had a physical store and was buying the goods from the manufacturer. As a dropshipper what you do is connect the manufacturer with consumers via your online store. So you don’t own the goods and you don’t ship the goods (the manufacturer does that) but you will market them and determine the price that you want to charge. Consumers can them buy them from your store and them shipped directly. It’s an interesting model where the emphasis for the dropshipper is to market (and sell) products that others have made. We will be learning more about it in Marketing 471E (social media marketing).

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Why the most expensive cars may not be as valuable as you think

The best cars have the best features, the latest technology, the best gadgets. They’re also priced accordingly. However, our research has found that it’s these cars that lose the greatest amount of value. Technology changes quickly so in a few years if you wanted to sell your used car (or trade it in) the question becomes, why would someone want an older car with older technology when they can pay the same price to buy a new one with updated technology. In short, premium products lose the most value in the secondary market (when they’re sold used). My latest research (along with Cristel Russell of Pepperdine) revealed that the most expensive cars lose the most amount of value. To read more, click here for an advance copy of our paper (Value Dynamics in the Secondary Market June 2019 v2)

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NFL Draft demonstrates the perils of going to a top football school

Over half of the first round draft pics in the NFL draft came from schools that were not ranked in the top 10 of the college football rankings. This provides credence to the argument that recruits may be better off going to a smaller school where they can star vs. a larger school where they have to wait to show their skills in a game. This example is the basis of a paper written by my colleague Alex Dunn and I. We examine whether NFL draft pics are more likely to come from top football schools or less reputable football schools. Our results provide evidence to the argument that from a recruiting standpoint, recruits may be better off attending smaller schools.

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