I love this phenomenon that is social media. It’s a means by which information can travel quickly and with little cost, even if you’ve never uploaded a picture to Facebook or Instragram, retweeted, had a snapchat, or let anybody know that just dumped ice-water on your head you still have a digital identity. Take this guy, nobody knows his name, he’s not volunteering that info but he’s been given a digital identity and a nasty one. Even if you’re offline, your identity isn’t and that matters because it’s something you can’t change by moving or simply changing your appearance. Take a look, this may be your chance to see a real life “leprechaun”.