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Have you ever had to answer that one question?

by | Jan 5, 2021 | ,

There’s a good chance that if you’ve seen a few videos on YouTube then you’ve had to answer one of these questions before the video. Why are you being asked that question? Why you? What is it’s purpose? The reason stems form a concept in online advertising called brand lift. What advertisers want to figure […]

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Great infographic on all the ways you can target on Facebook

by | Nov 4, 2020 | ,

I was doing some research on Facebook targeting and found this wonderful infographic on all the ways you can target via Facebook. This is a great resource when conducting split testing for your campaign. https://www.wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic  

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Header Bidding

by | Oct 5, 2020 | ,

If you have a great website that attracts a lot of visitors you’ll likely want to monetize that traffic with digital advertising. Under traditional models advertisers underbid, ad servers take a big cut, and publishers don’t get as much money as they could. That may be changing with the creation of header bidding. Overlooked in […]

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Can not advertising at all be better than advertising on billboards or through direct mail?

by | Aug 4, 2020 | ,

That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things such as word-of-mouth and maintaining a good website can bring in more clients (at a cheaper cost) than actual advertising can. For a home improvement contractor, each […]

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Avoid Stubhub

by | Jun 12, 2020 | ,

The economics of this isn’t pretty for consumers so be warned. The ticket seller Stubhub has given itself a cash cushion from buyers who had events cancelled due to the COVID-19 pandemic. Originally (pre-pandemic) consumers who bought tickets on the platform were guaranteed a refund if the event was cancelled but less than the two […]

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Reflecting on Digital History (Pandemic Edition) through Memes

by | Apr 28, 2020 | ,

I asked the students in HIST428–Adventures in Digital History to close out the semester with a meme reflecting on the semester in general or the class in particular. From Hunter D. From Dennis G.   Two from Eilise M. Digital History should be taken seriously meme The Farmer group was … Continue reading

Presenting the Adventures in Digital History 2020 Class Projects

by | Apr 25, 2020 | ,

[Cross-posted with the course site at https://courses.mcclurken.org/adh20/announcements/presenting-the-adventures-in-digital-history-2020-class-projects/ ] In a normal year, yesterday would have been the day in the semester when the students in Digital History would present their projects to an audience at the History and American Studies Department Spring Symposium.  This is a tradition that began back … Continue reading

Welcome

This is the course site for UMW's Fall 2015 FSEM, Beyond the Selfie. This main page shows all the posts from across all seven sections of the class.

You can find posts for your section by following the links in the "Sections" menu above.

For course administration (syllabus, announcements, assignments, grades, etc.), you should visit your section's course in Canvas.