Beyond the Selfie Header

Are customers doing more to support small businesses during the Covid-19 pandemic?

The quick answer, yes and no. First the bad news, they are often restricted from purchasing more. If I wanted to patronize my local movie theater or my favorite restaurant more I’m restricted from doing so – that’s not good. However, the good news. My work with Dave Kolar and Michel Laroche found that when […]

The post Are customers doing more to support small businesses during the Covid-19 pandemic? appeared first on Kashef Majid’s Website.

Have you ever had to answer that one question?

There’s a good chance that if you’ve seen a few videos on YouTube then you’ve had to answer one of these questions before the video. Why are you being asked that question? Why you? What is it’s purpose? The reason stems form a concept in online advertising called brand lift. What advertisers want to figure […]

The post Have you ever had to answer that one question? appeared first on Kashef Majid’s Website.

    Comments:

Great infographic on all the ways you can target on Facebook

I was doing some research on Facebook targeting and found this wonderful infographic on all the ways you can target via Facebook. This is a great resource when conducting split testing for your campaign. https://www.wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic  

The post Great infographic on all the ways you can target on Facebook appeared first on Kashef Majid’s Website.

    Comments:

Header Bidding

If you have a great website that attracts a lot of visitors you’ll likely want to monetize that traffic with digital advertising. Under traditional models advertisers underbid, ad servers take a big cut, and publishers don’t get as much money as they could. That may be changing with the creation of header bidding. Overlooked in […]

The post Header Bidding appeared first on Kashef Majid’s Website.

    Comments:

Can not advertising at all be better than advertising on billboards or through direct mail?

That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things such as word-of-mouth and maintaining a good website can bring in more clients (at a cheaper cost) than actual advertising can. For a home improvement contractor, each […]

The post Can not advertising at all be better than advertising on billboards or through direct mail? appeared first on Kashef Majid’s Website.

    Comments:

Avoid Stubhub

The economics of this isn’t pretty for consumers so be warned. The ticket seller Stubhub has given itself a cash cushion from buyers who had events cancelled due to the COVID-19 pandemic. Originally (pre-pandemic) consumers who bought tickets on the platform were guaranteed a refund if the event was cancelled but less than the two […]

The post Avoid Stubhub appeared first on Kashef Majid’s Website.

    Comments:

Reflecting on Digital History (Pandemic Edition) through Memes

I asked the students in HIST428–Adventures in Digital History to close out the semester with a meme reflecting on the semester in general or the class in particular. From Hunter D. From Dennis G.   Two from Eilise M. Digital History should be taken seriously meme The Farmer group was … Continue reading

Welcome

This is the course site for UMW's Fall 2015 FSEM, Beyond the Selfie. This main page shows all the posts from across all seven sections of the class.

You can find posts for your section by following the links in the "Sections" menu above.

For course administration (syllabus, announcements, assignments, grades, etc.), you should visit your section's course in Canvas.