Titanic themed virtual escape room
Titanic themed virtual escape room.
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Can not advertising at all be better than advertising on billboards or through direct mail?
That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things such as word-of-mouth and maintaining a good website can bring in more clients (at a cheaper cost) than actual advertising can. For a home improvement contractor, each […]
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Teaching in the Fall during the pandemic
For the past few weeks I’ve been re-learning how to teach. With the help of my colleagues at UMW such as Dr. Russell, Jerry Slezak, and Dr. Greenlaw it’s been an eye opening experience. As of this writing I know that two of my classes are going to be face to face (Mktg 460 & […]
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Avoid Stubhub
The economics of this isn’t pretty for consumers so be warned. The ticket seller Stubhub has given itself a cash cushion from buyers who had events cancelled due to the COVID-19 pandemic. Originally (pre-pandemic) consumers who bought tickets on the platform were guaranteed a refund if the event was cancelled but less than the two […]
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On Teaching and Administrating and Grieving and Celebrating
Reflecting on Digital History (Pandemic Edition) through Memes
Presenting the Adventures in Digital History 2020 Class Projects
A student perspective of the strangest semester in over 50 years
It has undoubtedly been one of the strangest semesters in the past 50 years ago. We started out as a we normally do then things changed suddenly in late February. Cases of the Coronavirus had appeared in Washington State and schools there started to close to slow the spread. In early March there were reported […]
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We are in uncharted water
These indeed are strange days. COVID-19 has upended life here in so many ways and one of the challenges is that we’ve moved all of our classes to online instruction. This is the first time that I’m teaching an entire class online. Here’s how it went down, on the morning of March 9th a few […]
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My Solar Charger
Every year my digital marketing class (Mktg 417) finds a product that would have good sales online. The students are tasked with creating a Facebook ad for the product and then we create the website and run the ad. Then we track the audience to the page using Google Analytics. This year’s winner is a […]
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