Beyond the Selfie Header

Can not advertising at all be better than advertising on billboards or through direct mail?

That’s the question I explore in my latest article (Journal of Services Marketing). Using both the home improvement sector and a real estate brokerage I find that things such as word-of-mouth and maintaining a good website can bring in more clients (at a cheaper cost) than actual advertising can. For a home improvement contractor, each […]

The post Can not advertising at all be better than advertising on billboards or through direct mail? appeared first on Kashef Majid’s Website.

    Comments:

Avoid Stubhub

The economics of this isn’t pretty for consumers so be warned. The ticket seller Stubhub has given itself a cash cushion from buyers who had events cancelled due to the COVID-19 pandemic. Originally (pre-pandemic) consumers who bought tickets on the platform were guaranteed a refund if the event was cancelled but less than the two […]

The post Avoid Stubhub appeared first on Kashef Majid’s Website.

    Comments:

Reflecting on Digital History (Pandemic Edition) through Memes

I asked the students in HIST428–Adventures in Digital History to close out the semester with a meme reflecting on the semester in general or the class in particular. From Hunter D. From Dennis G.   Two from Eilise M. Digital History should be taken seriously meme The Farmer group was … Continue reading

Presenting the Adventures in Digital History 2020 Class Projects

[Cross-posted with the course site at https://courses.mcclurken.org/adh20/announcements/presenting-the-adventures-in-digital-history-2020-class-projects/ ] In a normal year, yesterday would have been the day in the semester when the students in Digital History would present their projects to an audience at the History and American Studies Department Spring Symposium.  This is a tradition that began back … Continue reading

A student perspective of the strangest semester in over 50 years

It has undoubtedly been one of the strangest semesters in the past 50 years ago. We started out as a we normally do then things changed suddenly in late February. Cases of the Coronavirus had appeared in Washington State and schools there started to close to slow the spread. In early March there were reported […]

The post A student perspective of the strangest semester in over 50 years appeared first on Kashef Majid’s Website.

    Comments:

My Solar Charger

Every year my digital marketing class (Mktg 417) finds a product that would have good sales online. The students are tasked with creating a Facebook ad for the product and then we create the website and run the ad. Then we track the audience to the page using Google Analytics. This year’s winner is a […]

The post My Solar Charger appeared first on Kashef Majid’s Website.

    Comments:

Welcome

This is the course site for UMW's Fall 2015 FSEM, Beyond the Selfie. This main page shows all the posts from across all seven sections of the class.

You can find posts for your section by following the links in the "Sections" menu above.

For course administration (syllabus, announcements, assignments, grades, etc.), you should visit your section's course in Canvas.